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National Alliance on Mental Illness


Contact: Audrey Lincoff, Voodoo Doughnut
Email: audrey@voodoodoughnut.com
Phone: (206) 240 0853


This quarterly charitable campaign supports Voodoo’s ongoing commitment
to giving back to communities

PORTLAND, OR (July 1, 2020): Voodoo Doughnut, known for its handmade and innovative doughnuts, announces its quarterly give-back campaign, partnering with the National Alliance on Mental Illness (NAMI) through the creation of the exclusive Key Lime Crush doughnut. Available today through September 30, 2020, at participating Voodoo Doughnut locations*, the Key Lime Crush is a yeast raised shell with key lime filling, vanilla frosting, crushed graham crackers and a caramel drizzle.

A portion of the proceeds from every Key Lime Crush doughnut sold will go directly to NAMI, the nation’s largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness, and its local organizations. The Key Lime Crush will be sold at participating Voodoo Doughnut locations in Portland and Eugene, OR; Austin and Houston, TX; and Denver, CO.

“NAMI is thankful for this partnership with Voodoo Doughnut. This unique opportunity allows us to broaden our reach and message to better serve people affected by mental illness through advocacy, education, support and public awareness,” said Chuck Harman, NAMI’s Chief Development Officer.

“Giving back to the communities and those we serve is one of Voodoo’s fundamental values,” said Chris Schultz, Voodoo Doughnut CEO. “There are so many people who are facing challenges as they cope with mental illness and just need help. We are proud to partner with NAMI, and support their programs and resources that provide hope, recovery and wellness,” continued Schultz.

More Food News – Limited Time New Cannolo Flavors

Following the successful launch of Cannolo product line last fall, Voodoo Doughnut is excited to offer three seasonal Cannolo flavors: Lemon Powdered Sugar Cannolo, Dulce de Leche Cinnamon Sugar Cannolo and Banana Cream Pie Cannolo. These limited time summer flavors are available today through September 30, 2020 in all Voodoo Doughnut locations.

About Voodoo Doughnut Charitable Giving:

Voodoo Doughnut has a longtime tradition of serving and supporting its communities through charitable give back campaigns. Now more than ever, it is especially important that we work together as we navigate through these difficult times. Since 2019, Voodoo Doughnut has donated more than $34,000 to charities through its Quarterly Doughnut Charitable Campaign. The company plans to open additional stores in 2020 and beyond, helping to increase both funds and awareness for its charitable partners.

About Voodoo Doughnut:

For more than 17 years, Voodoo Doughnut has been the leader in creating innovative and unique doughnuts, and are the originators of the now famous Bacon Maple Bar. Founded in Portland, Oregon in 2003, Voodoo Doughnut offers more than 50 flavor options and recently added its first new product, The Cannolo. With focus on the customer experience, employee incentives and giving back to the community through its charitable initiatives, Voodoo Doughnut continues to expand, bringing new stores to neighborhoods across the U.S. To see a list of current Voodoo locations and learn more, visit www.voodoodoughnut.com. We welcome you to follow us on Instagram, Twitter, Facebook and LinkedIn.

About The National Alliance on Mental Illness:

The National Alliance on Mental Illness is the nation’s largest grassroots mental health organization dedicated to improving the lives of individuals and families affected by mental illness through education, support, advocacy and public awareness.

Join the conversation: nami.org | facebook.com/nami | instagram.com/namicommunicate | twitter.com/namicommunicate


*Key Lime Crush – Participating Voodoo Doughnut Locations:

Old Town – 22 SW 3rd Portland, OR 97204
Eugene – 20 East Broadway Eugene, OR 97401
Colfax – 1520 E Colfax Denver, CO 80218
6th Street – 212 East 6th street Austin, TX 78701
Washington & Waugh – 3715 Washington Ave. Houston, TX 77007